Business Diversification Panel

Plenary Session (1hr) - Group Presentation with Katherine Maslen

In this Plenary Session, join the discussion on the fumbles, stumbles and ultimately successes of different naturopathic business innovations, models of health care and product development from those who are walking the talk.

Jessica will be bringing to the discussion her journey of fledgling naturopathic internet empire, My Vagina. From a stubborn case of BV to 300,000 hits a month, Jessica takes us through how one surprise book sale changed the course of her life, from bad websites and failed experiments, to living with the cruel mistress of Google.

Business Diversification Panel

Plenary Session (1hr) - Group Presentation with Katherine Maslen

The journey of fledgling naturopathic internet empire, My Vagina. From a stubborn case of BV to 300,000 hits a month, Jessica takes us through how one surprise book sale changed the course of her life, from bad websites and failed experiments, to living with the cruel mistress of Google.

Turns out, building an internet empire requires immense amounts of time and patience. While the journey is far from over, join Jessica as she details the fumbles, stumbles and successes of her chosen naturopathic business model: an unexpectedly funny cyber-ride up our skirts.

Professional writer, naturopath, and Aunt Vadge, Jessica is on a quest to revolutionise the way vaginas are treated after creating myvagina.com, the world’s greatest vulvovaginal resource. Jessica is the only naturopath in the ranks of the International Society for the Study of Vulvovaginal Disease and the International Society for the Study of Women’s Sexual Health, and is the author of two comprehensive books on effectively treating bacterial vaginosis.

Jessica founded My Vagina four years ago, which is now into the hundreds of thousands of visitors every month. Her work on bacterial vaginosis has been tireless, as is her commitment to a cause she sees as critical: quality, comprehensive, easy-reading vulvovaginal information.